Welcome to The Way of Hinode

The Way Of Hinode

Survive The Night

SHOP NOW

What is "the way of Hinode"?

The Way of Hinode is a philosophy driven by the realization that life carries a balance of both pleasant, and difficult experiences. In addition, it is also a community where these experiences can be shared, whether for motivation, inspiration, or celebration.

Strength in shared experiences

Jordan has been fortunate to talk to many different kinds of people who have experienced many different kinds of things. Through sharing his story, and listening to others, he realized that shared experiences create connections between people.

Both joy and adversity are things that we, as humans, experience. Sharing these moments has the ability to build empathy, trust, and a sense of belonging, reminding us that we are never truly alone.

Meet the Founder

Jordan Bruner is a professional basketball player who grew up in Columbia, SC, and now lives in Tokyo, Japan. Through his own hardship and difficulties, not only did he begin to realize the value they held, but he also realized the impact that sharing an experience held. His ideas continued to evolve until it settled onto creating a community of people who could encourage each other to survive the dark nights, until the sun inevitably rose again. This was The Way of Hinode.

Due to the value that he found community had in his life, Jordan set out to create a platform that could provide that value to others.What began as a personal journey, has since grown into a global community that introduces thought-provoking content to community-seeking people.

Be the first to know